For the past two years, shaped rubber bandz have been one of the hottest toy products in the country, but up until now, kids could not appreciate the shape of the guesswhat- I'm-wearing silicone rubber bandz by just looking at a friend's wrist. Is it a pet, a princess or a piece of fruit? You'd have to actually take it off to find out!

Enter Fungrins, LLC, manufacturers and marketers of Piggyback Bandz (www.piggybackbandz.com), a patent-pending version that takes the elastic bracelet to a whole new level – perpendicular to your wrist! The company cleverly promotes it as "The Bandz That Stand™." Essentially, Fungrins has incorporated a mini shaped band that "piggybacks" on top of the traditional shaped rubber band allowing the top shape to be easily seen when placed on the wrist.

So what is the 'wow' factor? Piggyback Bandz at first glance looks similar to many other band bracelets until you slide it on your wrist and watch it stand at attention, upright. Layer the bandz with one, two or a half-dozen more to create a word, a secret code, a design or whatever the imagination whips up. Then trade with your friends!

"Who would have thought," exclaimed toy industry veteran Richard Gottlieb, "someone could 'top' the concept of the shaped rubber band, pun intended, but these guys have come up with a truly novel and very clever concept. I personally witnessed kids' reactions in Chicago last month at CHITAG (the Chicago Toy & Game Fair™) and was bowled over by their excitement."